Social Listening: How to leverage your brand through the power of social insights
Forbes said it himself ‘The art of conversation lies in listening’. To really communicate with our audience, we must first understand them – their pain points, needs, topics of interest, influencers and desires. All too often we’re guessing what users will respond to, rather than truly listening. Thanks to the proliferation of social media (shoutout […]
18 SEO Chrome Extensions our SEO Team Utilise On a Daily Basis
Digital Marketing Jargon Buster
As a marketer, it’s sometimes easy to forget that not everyone knows what we’re talking about when we start throwing acronyms and digital jargon around. We might as well be speaking another language! The marketing world doesn’t need to be difficult to understand and we want to collaborate with our clients to help them navigate […]
Devising a Social Media Strategy to Support a Digital PR Campaign
Executing an effective digital PR campaign can take weeks, sometimes even months of careful planning. From creative brainstorms to find the perfect angle, analysing different data sources, prospecting and writing an attention-grabbing story, there are multiple tasks involved. But have you considered how your social strategy can support and amplify the success of your digital […]