The search landscape is more competitive than ever before, with the pandemic heightening the need for a strong online presence. It’s reported that Google has over 200 ranking factors, with backlinks being a huge influence, and arguably one of the most important factors. A relevant and authoritative backlink to a website is, in its simplest […]
If your social media feeds are anything like mine, you’ve probably seen more than a few posts throughout the day like this: And, if you’re anything like I am, you and your friends have been playing Wordle religiously, every day, bragging about how you got today’s word in 2 guesses, or bemoaning the tough words, […]
When launching international versions of your website, it is important to undertake market research before deciding if you are going to apply a language or country-specific international SEO strategy. For example, building out two English versions of your site to target the UK and US separately, or building one English version to target both markets. […]