We explore the impact of influencer marketing on SEO to see if you can reap the same benefits as collaborating with influencers on social media. You’re probably already aware of the countless benefits of influencer marketing in the realm of social media. In fact, you’ve probably witnessed this first-hand, scrolling through your feed and seeing […]
In March 2024, the latest Google algorithm update introduced INP (Interaction to Next Paint), which came to replace the FID (First Input Delay) in the Core Web Vital (CWV) metric triad. This is a significant change to how Google measures user experience, as it allows for a more thorough analysis on the usability of a […]
Understanding the customer journey is paramount to achieving success in marketing. The conversion funnel is a powerful framework that, when used correctly, guides potential customers from the awareness stage, all the way to the all-important decision-making. As such, it is a concept that should underpin your marketing strategies. Imagine having a roadmap that not only […]