Are Brand Mentions as Important as Backlinks? 

| July 24, 2024

As Digital PR professionals and marketers, one of the key overarching goals of our work is to improve our own, or our clients’, online visibility and credibility. One of the main ways to do this is by earning backlinks and brand mentions from other credible websites.  Both backlinks and brand mentions serve as vital signifiers […]

Travel Trends Report 2024

| July 19, 2024

A deep dive into the latest trends and marketing insights for digital-first travel brands. The travel industry is experiencing profound changes driven by post-pandemic recovery, innovations in digital technologies, cost of living struggles, and social trends that are set to influence the masses. Understanding these travel and consumer trends is crucial for businesses and stakeholders […]