ABM and B2B Marketing: A Match Made in Heaven

Delivering a personalised customer experience is essential to business growth, so it’s no wonder that an Account-Based Marketing (ABM) strategy is crucial to ensuring alignment between your sales and marketing teams. 

On 14th February 2023, our Head of UX, Dominic Whittington, and Content Manager, Mellisa Hutchins, delivered a webinar, in which they shared practical tips on how businesses can implement a successful ABM strategy, looking at understanding your customers’ needs and effectively optimising and reporting on your campaigns.

“Account-based marketing (ABM) is a highly valuable B2B marketing strategy that enables you to target a select group of accounts that represent significantly higher expansion or growth opportunities. ABM offers tailored marketing and sales support to prospects, as opposed to a more generic marketing campaign with a broader reach. It’s a hugely powerful tool for any B2B brand.”

Dominic Whittington, Head of UX at Semetrical

Download the talk and decks, for free

Find out how you can deliver a consistent customer experience and maximise your business’s relevance amongst your prospect audience. Simply register your details below and you’ll receive the practical recommendations we shared, including:

• A PDF Guide on How to Effectively Develop Buyer Personas
• A PDF Guide on Account Based Marketing Implementation and Reporting
• A Recording of the Webinar