Salary £45,000 DOE
We are looking for an enthusiastic Senior Digital Analyst to join the Analytics team. The successful candidate will have a strong analytical background and an interest in digital marketing..
You will strive to understand our clients’ business needs and the role analytics play in generating successful results. You will work closely with the wider company (SEO, PR, Social etc.) in developing coordinated strategies, setting out targets against business objectives to drive maximum growth.
By providing our clients with valuable insights, you will be helping them to understand and optimise the performance of their website and campaigns. This is an excellent opportunity for an individual who is looking to develop quickly and gain a holistic understanding of the digital marketing space.
Your Role & Responsibilities
- Generate Key Insights: Analyze user behavior across various digital platforms to uncover actionable insights that inform marketing strategies and enhance user experience.
- Campaign Performance Analysis: Evaluate and report on the effectiveness of client campaigns, providing data-driven recommendations for improvement.
- Maintain Reporting Infrastructure: Develop and maintain client reporting infrastructure and dashboards to ensure accurate and timely access to critical performance metrics.
- Bespoke Analysis Requests and Projects: Conduct custom analysis projects as requested by clients, delivering tailored insights and strategic recommendations.
- Utilize GA4: Leverage Google Analytics 4 (GA4) to track and analyze client customer behavior, ensuring accurate data capture and reporting.
- Setup Tracking: Implement tracking solutions such as Google Tag Manager (GTM) to monitor key client customer interactions and behavior metrics.
- Advanced Statistical Analysis: Conduct sophisticated statistical analyses and predictive modeling to support strategic decision-making.
- Stakeholder Management: Collaborate with senior stakeholders to define analytical requirements, present insights, and drive data-informed strategies.
- Continuous Improvement: Lead initiatives to improve data collection, analysis processes, and reporting systems to enhance overall efficiency and accuracy.
Skills & Experience
- You should have a demonstrable analytical and commercial mindset
- GA4 and GTM Experience: Proficient in using GA4 and GTM for analyzing customer behavior.
- SQL Proficiency: Experience with SQL for querying and managing data from various databases.
- Data Visualization Tools: Competency in at least one data visualization tool such as Looker Studio, Power BI, or Tableau to create compelling and informative dashboards.
- Excel Mastery: Proficiency in Microsoft Excel for data analysis, reporting, and visualization.
- Programming Skills: Familiarity with a programming language such as Python or R for data manipulation and analysis.
- Proactive Attitude: Self-starter with a proactive approach to problem-solving and continuous improvement.
- Organized and Strong Work Ethic: Highly organized with a strong commitment to delivering high-quality work and meeting deadlines.
- Excellent Communication Skills: Ability to communicate complex data insights clearly and effectively to both technical and non-technical stakeholders.
- Strategic Thinking: Ability to think strategically and align analytical efforts with broader business objectives.
- Advanced Analytical Techniques: Proficiency in advanced analytical techniques such as machine learning, predictive analytics, and data mining.
- Project Management Skills: Strong project management skills to oversee multiple analytical projects and ensure timely delivery.
About Semetrical
Semetrical are a highly successful full-service digital marketing agency, based in central London.
During our 10 year history we have worked with a range of international B2B & B2C brands (inc. CloudFlare, Yeo Valley, FDM Group, OnTheMarket, LexisNexis, Beano and American Express), delivering innovative and high-quality consultancy, marketing strategy and evolving digital services. Our unique approach to digital challenges has been recognised through numerous European and UK awards for the work and results delivered to our clients.
We currently operate on a remote basis with access to WeWork for regular company meetings and social events at the Monument office in central London. It’s a very vibrant working environment, with plenty of working space and an amazing rooftop overseeing London. We are a very agile and flexible agency, and will look to provide a fair balance between a remote and in-office working environment.
We care about our staff and their wellbeing, especially when working from home full time.
To support certain challenges that people may face, we have introduced a comprehensive wellbeing programme across the agency and new initiatives to promote positive mental and physical health among our employees.
Our Commitment to Diversity
We’re Semetrical, a diverse team of ambitious, talented and welcoming individuals. We value the varied experience and expertise that people from different backgrounds bring to our business. We care about all our employees being respected and celebrated so they can be more creative and successful. We are committed as an Equal Opportunity Employer and are happy to make any reasonable adjustments at any stage of the recruitment process should you need it. Just let us know.
How to Apply
If you’re interested in applying for the role of Senior Digital Analyst, please complete the form below:
