Hello World… Technology for Digital Marketing
Technology and innovation is in our DNA. We understand the importance of data and develop technology to efficiently deliver the information you need to inform your strategies, campaigns and projects. Originally established by the co-founders of Lumar (formerly Deepcrawl), Semetrical has evolved as an agency whilst retaining an inherent passion for developing innovative technology to enhance our digital marketing services.
Most importantly, we have fun with zero’s and one’s.
Say 'Hello' to S.A.M Technology for smarter budget management & revenue attribution.
Our Systematic Attribution Of Marketing (SAM for short) technology seamlessly passes data from CRM systems such as Salesforce and Hubspot directly into Google Analytics, allowing us to attribute lead quality and revenue metrics directly against associated digital marketing campaigns and activities.
Monitor your robots.txt with every SEO’s best friend, Tomo
Our free robots.txt monitoring tool, Tomo (from the Japanese word for ‘friend’), has got your back when it comes to ensuring your website runs smoothly. It helps you avoid crawling issues and negative traffic impacts by quickly and efficiently identifying issues with your robots.txt files, enhancing the indexing of your website in search engines. Discover Tomo.
Measure Brand Visibility in LLMs
Marlon is a tool that benchmarks your brand’s visibility within Large Language Models, generating comprehensive analysis and intelligence reports for strategic brand optimization.
Use cases for our custom-built technologies...
Deep Semantic Keyword Research
Our powerful and scalable keyword research tool helps inform and guide our search marketing strategies for a range of clients including Flexioffices.
OnTheMarket Valuation Feed for Facebook
We built a feed management tool and used OnTheMarket first party data to build hyperlocal Facebook ad campaigns.
LexisNexis Paywall Content Analyser
We built an advanced web analyser and implemented a feed management process allowing us to access, review and deliver scalable gated landing pages with fresh SEO content.
We have the ambition and technical expertise to support your development
Over the years, we have built a range of powerful tools that have helped our clients save time and money, overcome major obstacles and measure the true impact of digital activity.
Many of these technologies have allowed us to deploy tactics that other agencies simply cannot, and as a result, have directly contributed to a number of our industry award wins.
