Travel Trends Report 2024
A deep dive into the latest trends and marketing insights for digital-first travel brands.
The travel industry is experiencing profound changes driven by post-pandemic recovery, innovations in digital technologies, cost of living struggles, and social trends that are set to influence the masses.
Understanding these travel and consumer trends is crucial for businesses and stakeholders within the travel industry to navigate this transformative period effectively.
We delve into the emerging travel trends of 2024, providing a comprehensive analysis of consumer behaviours, preferences, and brand expectations.
Our insights are designed to equip industry players with the knowledge needed to adapt to the evolving demands of the modern traveller, optimise their offerings, and strategically position themselves in a competitive market.
Whatever travel-related product or service you sell, this report offers valuable perspectives to help you anticipate trends, enhance customer satisfaction, and drive growth in 2024 and beyond.
What’s covered?
- Introduction
- Travel during a cost of living crisis
- What can brands do to cater for consumers feeling the pinch?
- ‘Cost of Living Index’ Digital PR case study
- Travel trends for 2024
- Most popular travel destinations 2024
- Creative destination-inspired TikTok ideas
- Are staycations still popular?
- Glamping SEO content ideas
- ‘Cementing international brand authority’ SEO case study
- How are Brits searching for flights?
- Private jet charter SEO case study
- Top holiday types 2024
- The most in-demand niche travel trends
- The rise of eco-friendly tourism
- Digital transformation in the travel industry
- The impact of social media on consumer travel
- Influencer marketing and the travel industry
- How much do social influencers really cost?
- User-generated content (UGC) sells more than branded content
- Visual platforms and content are driving wanderlust
